your catchy headline here
Let us assume you have chosen the offer you want to lead with. You should know this if you watched Day Lesson #1 training.
So whichever offer you lead with which means it will become the offer you will promote via paid ads; should now become the face of your overall business/website and your personal brand persona.
Essentially this is where we start the process of branding you as an authority on that topic which relates to the offer you lead with.
For Example: If you lead with AWeber; then the face of your website should be all about email marketing and email automation. Because this is your lead-in offer.
This way, you look relatable and professional in the eyes of your prospects and Google which increases your overall compliance on places like Google Ads.
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